Every successful journey begins with a clear roadmap.
In our world, that roadmap consists of four key phases: evaluate, allocate, strategize, and yield.
These phases seamlessly come together to form a harmonious symphony of strategic brilliance.
Phase 1: Evaluate: Setting the Stage
Picture this phase as the overture to a grand performance. It’s where we set the stage, understand the audience, and establish the key themes of your campaign. Just as an orchestra tunes their instruments for a perfect start, we use a predefined questionnaire to gather vital details about your campaign’s current status and aspirations. We explore your target audiences, assess potential risks, and take stock of available resources. This initial evaluation provides the foundation for the first act, our strategic advisory call.
Deliverables (at the end of Step 1):
- A checklist of proposed quick actions to immediately boost communication effectiveness
- The clarity of your campaign goals is the guiding star of your journey.
- Definition of the target audience(s), the characters who will engage with your narrative.
Phase 2: Allocate: A Carefully Orchestrated Resource Allocation
In this phase, we allocate resources with precision, akin to a conductor expertly distributing the musicians in the orchestra.
Following the first strategic advisory call, we produce the first draft of the comprehensive content strategy, a composition that includes your content production plan, content templates, distribution plan, content calendar, and more. We meticulously distribute resources across digital, online, and offline channels.
We even craft a draft crisis communication plan and a proposed Q&A for engagement strategy to ensure resources are used effectively across the entirety of your campaign.
Phase 3: Strategize: The Symphony Takes Shape
As we move into the third phase, it’s time for the symphony to take shape. Imagine a workshop where your campaign is brought to life, much like a live performance.
We guide you in crafting the implementation plan during an intensive VIP day (4-6-hour workshop).
This phase includes the development of campaign branding and visuals, key message outlines, content plans, and templates specifically tailored for digital, online, and offline communication tools.
We orchestrate workflows for content approvals, provide recommendations for outsourcing where needed, and set up a comprehensive M&E plan with KPI indicators to ensure your campaign is finely tuned.
Phase 4: Yield: The Grand Finale
After months of preparation and practice, it’s time for the grand finale, where we yield the results you’ve been waiting for.
Over the course of 100 days, our support is on standby to provide guidance, advice, and referrals to relevant online services and service providers.
Our role is akin to that of the conductor guiding the orchestra through the climactic finale. You’ll have access to crisis communication advice, periodic advice based on KPI indicators, and a final strategic advisory call.
The culmination of this journey presents you with a final recommendation document summarizing the lessons learned and a proven and tested model for future campaigns.
BONUS: An encore for ongoing success
Just like an encore in a live performance, we offer a bonus. We present a proposal for the continuation and improvement of our collaboration in light of the lessons learned. We’re committed to ensuring that your campaign remains a thriving, dynamic symphony.
This is our journey together: a harmonious blend of evaluation, resource allocation, strategic orchestration, and, ultimately, a resounding yield of remarkable results.
Are you ready to take your place in this strategic symphony and witness your campaign’s transformation into a grand performance?
Contact us today to embark on your journey towards remarkable results.